Unit Five Whole Foods Market 2007 Case Study Analy

unit Five in all Foods Market 2007 Case schooling Analysis
Kaplan University
School of Business and Management
MT 460 Management Policy and Strategy

February 1, 2012


Unit Five Whole Foods Market 2007 Case Study Analysis
Introduction
I will be conducting an in-depth case analysis of Whole Foods Market. In particular I will be exploring key issues, biggest thr exhaust, pick solutions, the selected solution, an implementation plan, recommendations and lastly the conclusion.
Synopsis (Background) of the Situation
Whole Foods is a indispensable & organic foods stock. It was proveed in 1980 by John Mackey. Whole foods began with little than 10 stores and gradually built up to harbour more than than, 270 retail stores in North America and the United Kingdom. Whole Foods sells organic produce, beer and wine, natural body care products, nutritional supplements, and herbs. Stores alike have a whole grain bakery and delicatessen on site. The importance at Whole Foods is on change the fresh foods that are free of additives and produced in environmentally couthy ways.




Key Issues
Whole Foods SWOT analysis
Strengths Weaknesses Opportunities Threats
Huge selection/ descriptorPrice up to 75% higherExpand undercover label selection lower prices for customersConventional Supermarkets
(Competition)
Large, customized storesPromotional Offers no couponsAdvertise more, create coupons and promotions to get people in the storeBad Economy
Experience in the IndustryAdvertising compute very lowHype right now is to eat healthier and protect the environmentLocal Farmers Markets

Key issues that were found during the analysis were that Whole Foods is a little pricy for their exertion, and they really do not offer any incentives to their customers. On the bully side they have experience in this type of industry and have a large variety of items in their stores.

ready the Problem
In defining what the greatest threat for this company is, it would have to be competition....If you want to get a full essay, ensnare it on our website: Ordercustompaper.com



If you want to get a full essay, wisit our page: write my paper