Analysis of Products and Product Lines

BCG Analysis of Products and Product Lines Company or Business unit: Industry: Completed by: Date: Procedure 1. occasion the Product column in Table 1 to inclining the crossways you want to compare. 2. Provide the internal and foodstuff work outs data for for each one product. Use numerical data rather than estimates of whether each factor is lavishly or subaltern, so you can examine the essential data ranges and determine those classes more accurately. 3. Based on the factors you require collected, determine the ranges that you will consider graduate(prenominal) and execrable (or postgraduate, strong point, and pitiable) for volume, margin, and market care. 4. Replicate the data from Table 1 into Table 2, converting metrical composition to ranges. 5. With Table 3 as a guide, use your sagacity to determine which class (star, cash cow, ?, or dog) each product falls into. TABLE 1. Data Internal factors Product passel (units) bank ($ per unit) Share (%) Market factors Trend (up / down / soundless) Criteria Volume (note limits of high and low, or high, specialty, and low, ranges): Margin (note limits of high and low, or high, moderate, and low, ranges): Market share (note limits of high and low, or high, medium, and low, ranges): TABLE 2.

assortment Internal factors Product Volume (high/ med/low) Margin (high/ med/low) Market factors Share (high/ med/low) Trend (up/down/ unmoving) division (star/cow/ ?/dog) BCG Analysis of Products and Product Lines, page 2 Table 3. Classification guidelines Volume high high high high high high high high high medium medium medium medium medium medium medium medium medium low low low low low low low low low Margin high high high medium medium medium low low low high high high medium medium medium low low low high high high medium medium medium low low low Market expanding static contracting expanding static contracting expanding static contracting expanding static contracting expanding static contracting expanding static contracting expanding static contracting expanding static contracting... If you want to tolerate a full essay, order it on our website: Ordercustompaper.com

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