Nike

I.DISCUSSION QUESTIONS, CASE INTRODUCTION AND KEY POINTS Introduction The case opens with Nikes announcement of a major corporate reorganization, which would shift the alliances focus from a product orientation to a category-driven approach. These new areas were expected to account for more than 90% of Nikes line of credit moving forward. The goal of the proposed reorganization was to take a more consumer-oriented approach to the market, optimizing the companys activities to give customers a holistic collection of everything they want and consider in a particular category. The case focuses on Nikes new Womens Fitness segment and tracks the process of moving various pieces of business into alignment with the new category-driven approach. The reorganization is outlined in detail. What does the bang in Womens Fitness foreshadow about Nikes shift to a category-driven approach? How will the other categories suspend the pitfalls that Womens Fitness encountered? Will Nike be able to place the process and increase cross-functional efficiency? Summary of key culture points and strategic issues 1.What are the factors a firm must turn over when reorganizing its business model? 2.What is/are the best way(s) to target a specific segment? What qualitative data do you need to gather? 3.

How do business cycles affect the ongoing opening move? 4.Who is spending money in your target market? How a good deal are they spending? How may you gain a great share of their wallet? 5.Which geographic markets are mature? Which lay out opportunities for growth and expansion? 6.In context of Porters 5 Forces and the footwear, apparel & equipment industry, where is Nike strongly positioned? Where are they weak? backchat Questions 1.Perform a STEEP analysis to understand the prevalent environment facing Nike. How will the firm be alter by external factors? 2.Use Porters 5 Forces Model to analyze the footwear, apparel & equipment... If you want to get a full essay, order it on our website: Ordercustompaper.com

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