Sales and Marketing

It is important for organisations to find out the ask and fates of its customers. Select dickens different query methods of which 1 must be decimal and 1 qualitative and compare and contrast them. In addition, critically appraise their strengths and their weaknesses and their application within your industry. In order to come along and sell ideas, products or services every organisation must investigate the market place of their own industry. As Holloway (2004, p.59) defines, trade research is the planned, systematic collection and an analysis of data designed to help the management of an organisation to reach decisions, and to monitor the results of those decisions at once taken. There are two main approaches of research that calculate and understand customers needs and desires. One is the qualitative method, which studies motivation, attitudes and behaviour of consumers. The other analyses the quantifiable aspect of consumers behaviour and opinions in form of numerical data and statistics. Within qualitative and quantitative methods used in the tourism industry, in this essay I will describe, evaluate and contrast one of each font in order to understand the differences and similarities in their objectives and how their may equilibrise each other.

Out of the qualitative approaches, attention will be devoted to the focus group, which explores consumers feelings and attitudes by means of interviewing small groups of people of the same(p) or different culture, gender, class, age (etc.) to draw conclusions about a whole segment of populations behaviour. The larger indicate is then supported by the data collected and analysed by quantitative methods like the survey, which measures consumers behaviour in numbers obtained through questionnaires made for larger groups. The focus group is a countersign guided by a moderator whose aim is to expose man-to-man feelings on a selected issue or product that needs to be inserted or enhanced in the market place.... If you want to get a full essay, order it on our website: Ordercustompaper.com

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