Sony

Introduction This overlay is about SONY and Panasonic. These two companies are international friendship. The report surveys the come with how to enter the international foodstuff, the structure, key factors and control mechanism. signalize the types of organization structures used by organizations that are just theme international expansion In 1945, after World War II, Masaru Ibuka started a radio repair shop in a bombed-out make in Tokyo. In 1958 the company changed the name SONY. In 1978 SONY branch enter china. The use used institutionalise exporting they wish to know the market of china. They set up the office in china. In 1982 they begin franchising. Because direct exporting is to high cost. They franchising the company of capital of Red China and shanghai to product the radio1. As a big company they should consider many factors of the market. Such as the Chinese culture, customers buying power & GDP. So the franchising is a good style to enter the Chinese market. It has impose development costs and low risks. The history of Panasonic goes back to when Konosuke Matsushita founded Matsushita electric car Devices Manufacturing Company in 1918. In 1979 the company used direct exporting entered Chinese market first. They did not familiar the market of china so in 1987 they set up Beijing Panasonic plc2.

Their strategy is to seek cooperation and joint ventures in the development of authoritative technologies, while continuing to compete against other companies such as Toshiba, Hitachi and Minebea to become the benchmark for Japanese electronics. This style can appropriate costs and risks. But it is Loss of control over technology. key out how these structures change as the organization increases its international presence SONY and the Shanghai freehanded electricity Limited liability company pools capital to render the Shanghai rope broad electron Limited company (Sony to invest 70%). in February, 1994 started the operation. Main production and gross revenue camera (Hi8, D8, DV),... If you want to get a full essay, locate it on our website: Ordercustompaper.com

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