Medical Online Care Consultancy Report

medical Online premeditation Consultancy ReportT qualified of ContentsIntroduction . 3Competitor Survey . 4 play Design . 7Motivation Strategy . 8Exploitation of net Technologies . 9Security . 10Intellectual Property .11IntroductionThis report c on the wholes for a comprehensive proposal that would gamboldamentally change the way that doctors pop the question online aesculapian examination examination examination advice , checkup exam exam diagnosis , prescriptions , drugs and medical products . The proposed model live on c bounceerlyntrate on two char formers of health problems (obesity and skin conditionsMedOnlineExpress (fictitious name , the author of this report , is a consulting firm of twelve employees , located in San Diego , California The re work and objectives of this firm is to offer professional consultation so that medical groups git adequately link longanimouss to a one-on-oneized medico , in a workout that qualifies as an advanced online-medical portalCompetitor SurveyA regard of three online contenders has been conducted in to give an assessment of the industry . In brief , opponent depth psychology identifies the strengths and weaknesses of competing products or services in advance beginning work on prototypes . Since this proposal is a pre-cursor to a prototype model , it is deemed necessary in to show how exemplary tasks are achieved . The competitive returnss of each product are discussed , and a short summary of the market position is generatedConducting a competitor see offers the benefit of discovering strengths and weaknesses of competing products or services and to develop a list of issues that need to be forebodeed in to deal in effect(p)ly . The first question is always : what is a competitor ? A context of use analysis (who is the mean drug exploiter , of the intended product is important as it entrust order the users , the tasks , and the context in which the product is planned to be employ . In this proposal the product is an online business that satisfies a user need . The user typically , is a patient in need of medical apprehension , prescriptions or a medical diagnosis . The key to a lucid competitor analysis is to focus on the user need to be serviced and not on the enabling engineering Below are survey results of three randomly picked competitors in the online health dread industry with a short evaluation of eachCompetitor 1 (MedStory .comA . What is the unique selling headway (competitive receipts ) of this maskingThe finishing enables users to search complex health sustenance randomness on the WebB . What is by dint of very(prenominal) vigorous in the applicationIt offers a service that stand bys users to access high value schooling which is ordinarily restricted to medical repositoriesC . What are the soil (s ) of the applicationThe situate does not offer patient-doctor interaction on a person-to-person level In addition , there is an abundance of coarseness which may confuse a non-technical user . The search railway locomotive method actingology is intended or soly for customer information sort of than customer dish outD . Advertising and merchandisingThe Website has quadruple sponsors and is advertised on doubled search enginesCompetitor 2 (medical .justanswer .comA . What is the unique selling diaphragm (competitive advantage ) of this applicationThe application enables users to access the site even if they are uninsurable . In addition , they have a module of xv doctors available on a 24 /7 basisB . What is done very well in the applicationWebsite homepage provides ease of navigationC . What are the f legality (s ) of the applicationThe fellowship charges between 6 .00 and 15 .00 for every user-question which is health-related . The medical stave does not offer online patient consultations instead , they offer generic advice (for a fee This is basically a company which offers professional answers to medical questions without the ability to diagnose patients over the cyberspace . In addition , a user must bring in a user reputation , and be at to the lowest degree eighteen years old . It would be a stint to categorize this site as a customer-care portalD . Advertising and Marketing The Website is advertised in several cyberspace linksCompetitor 3 (Progressive health care SystemsA . What is the unique selling point (competitive advantage ) of this applicationThe site offers a unique internet-based business and management solution for physiciansB . What is done very well in the applicationThe application provides stayly and accurate computer-generated reports to help physician organizations of any size meet compliance requirements and sharpen business planningC . What are the flaw (s ) of the applicationWebsite is specific to physician organizations unaccompanied . Hence , this excludes the probability for patients to access the site and interact with their personal physiciansD . Advertising and MarketingThe Website is advertised in several medical-related journals as well as internet linksSummary of Market PositionAccording to , Health Resources Online , Hospitals capital disbursal on IT home healthcare applications continues to explode . HIPAA mandates are impulsive spending . Estimates are hospitals alone go forth average about 9 million in spending to meet HIPAA requirements . And , the managed care organizations are putting money into information engineering scienceIn this particular encase , there is an opportunity to monopolize the market . Specifically , online medical diagnosis , which is still in its infancy and remains a fairly new concept . This new innovation will be significantly exploited in for Online_care to lead the competitionMarket trends point toward a shift in self-medication . The comfort of a patient-to-doctor affinity from your own home is the single most contri hardlying grammatical constituent in this new cyber businessJob DesignAn analysis will be do in to improve performance and pauperism of this company (Online_care .com , once the prototype model is initiated . Consultants will first look at a contemplate with a broad perspective and move toward identifying the specific activities required to do the work . This is done for the social playing periodction of identifying and correcting any deficiencies that affect performance and needWorkforce categoriesThe online workforce will dwell of doctors , nurses , dietitians pharmaceutical and medical product representatives , and an administrative staff . each(prenominal) department will be responsible for duties to include , save not limited to , medical advice , medical diagnosis prescriptions , medical product sales and patient billing there are several job name methodologies . Two categories listed above can take advantage of at least(prenominal) one methodology . The pharmaceutical and medical sales staff could easily incorporate a method of job enlargement , which forfeits the employee to take on more responsibilities alfresco the realm of their normal duties . As an example , they can be trained to catalog information into a medical database which would normally be archived by a separate IT staff . in that location is an inherent risk that the employee would be transferred too much state and autonomy . However , if the training is sufficient and well tacit the newfound duties would invigorate the employee and eliminate the need for additional staff . This method of cross-training is widely used and has proven to be an effective control if administered correctlyThe second method is work simplification . There can never be enough emphasis on work simplification because it is an analysis of a job s most basic components . During the prototype phase there will be many opportunities to restructure or redesign components of the application in to imprint the job more in effect(p) . This would apply to all workforce categories since it would increase productivity . Increased productivity can manifest itself in various formsMotivation StrategyMotivating a team is a heavy deal more challenging than motivating a single individual . Individuals within teams operate with different goals values , beliefs , and expectations . Two methods of pauperism will be incorporated into the Online-care teams . They include inwrought and external motivationIntrinsic motivation is a common characteristic of employees in the medical field . It drives a person to do things just for the fun of it or because they cerebrate it is a good or by rights thing to do . Most physicians and nurses gain significant fun and self- bliss merely from helping ill patients . Other employees in different industries do not carry that same oestrus to workThe team lead or staff music director should tool this type of motivation with Online-care . More importantly , the manager should consistently introduce new intellections in to improve the physician-patient relationship . because , if a manager can get someone to believe in an idea , align their values with what he /she wants , wherefore you have achieved a common goal . A good example of employing inhering motivation is to birth the employees fairly . This will keep money out of the equation of why they baffle to workExtrinsic motivation is when an employee is motivated by external factors . It is a type of motivation which drives employees to do things for tangible rewards or pressures , rather than for the fun of it Companies use bonuses and commissions as a form of extrinsic motivationA manager can offer positive motivations such as rewards and pay raises They can use negative motivation such as threats . Even though the threat of firing someone is considered unadulterated it is often very effective . A positive purview of extrinsic motivation is that it focuses employees on the reward and not the actionSome durations intrinsic and extrinsic motivation is self-contradictory . In many cases , intrinsic motivation is far stronger a motivator than extrinsic motivation , yet external motivation can easily act to displace intrinsic motivationIn general , however , increasing employees motivation can be achieved through increased job satisfaction . This , in turn , will affect an employee s self-esteem and opportunity for self-actualization in the workplaceExploitation of Internet Technologies and Proposed SolutionThe prototype model entails a primal resource (the Online-care Website , with a competent team , including physician specialists in obesity and skin care . The scope of the project is to address the needs of patients as they navigate the online health care website . A framework for designing the billing system will also be developedThe consulting group acknowledges that the best quality of online care is provided through patient-centered , physician-guided , cost-efficient care that encompasses both the advantage of internet technology and the science of medicine . Attributes of the online health care service will be able to include promotion of continuous ameliorate relationships through delivery of care in a grade of care settings according to the needs of the patient and skills of the medical staff .

More importantly , it must provide guidance , taste , and advice in language that is informative and specific to patientsIn brief , the design of the system must ensure the provision of effective , efficient clinical care embedding clinical decision support tools into the application and development information technology to support patient gentility , patient care planning , coordination of care , and monitoring of performanceProposed ModelIn for the online care system to be effective it must , in the least , incorporate the following nomenclatureStored procedures in the registry to generate a list of patients who are due for a condition-specific interventionA repository for EMR s (Electronic Medical RecordsAccess for patients online to request appointments and medical refillsA link to a personal health record program controlled by each patient but customized to receive data from the Online-care staffSecure access to authorized external providers maturation a medical exchange portalThe ability to install a scale (for obesity patients , in a patient s hindquarters which would be connected to a wireless network and monitored by the Online-care staffThe ability to install a docking station for anovulant bottles in a patient s home which would also be monitored by a wireless network . Each time that the patient opens the docking station , the amount of medicine consumed and the time it was administered is recordedVia the internet , the medical staff will be able to program a medication reminder system to alert patients to take the correct doses at the correct timeA video-conferencing system which would allow patient-to-physician and physician-to-physician communicationIn conclusion , the use of electronic medical records , electronic prescribing , and internet scheduling further add to the improvement of patient care and the online care application enables care to be provided more expeditiously and in a timely manner . Traditional patient care , in contrast , often requires patients to schedule multiple office visits . In addition , the new cyber business provides term of enlistment and educational services which are not provided in traditionalistic careSecuritySecurity threats pose a serious problem to all internet companies . The most common are unauthorized access and eavesdropping . unofficial access consists of gaining access to restricted information by using a valid poster or a backdoor . An account compromise is a type of unauthorized access where someone new(prenominal) than the account owner uses the privileges associated with the compromised account . Unfortunately account compromises are a serious incident that might lead to loss of data , data alteration , and even stealing of services . Eavesdropping is the unauthorized interception of information that travels on the network This information might contain confidential data such as usernames and passwordsMany computer hackers are motivated by the thrill of pause into a secure system even if they cause no damage . Internet security law mandate a fine with or without imprisonment for those who are caught The federal organization also classifies computer invasion as a form of trespassing . It is considered trespassing if a user acts beyond the intended function of the system , such as uploading s or changing dataAlthough there is no absolute guarantee that a computer hacker will gain access to the Online-care application , there are several security measures that will make it extremely difficult to do soThe use of packet-filtering technology , firewalls and invasion detection systems would be a expensive deterrent . Packet-filtering technology basically filters traffic solely based on IP addresses . In other words , if the filter does not cope a known IP address it automatically denies accessAnother valuable deterrent is to mandate that all users change their account passwords on a weekly basis . This method excludes the possibility of a hacker to compromise the system for a lengthy period of timeIntellectual PropertyThe Online_care group will need to obtain a secure for this internet application . This will give the holder the single(a) right to control reproduction or adaptation of the software system application for a certain period of time . essentially , intellectual property laws confer a bundle of easy lay rights and are designed to protect different forms of subject effect . Intellectual property sometimes has a degree of crossing because it deals with open law , trademark law , copyright law industrial design rights and trade secretsThe copyright law would sure apply to the software embedded into the online care system , if it is an sure design however , any products sold that are a new invention , will need a patent for proper intellectual property protectionGenerally , the activity regulated by exclusive rights is unauthorized reproduction or commercial exploitation . Therefore , the best way for Online-care to avoid any infringment of other companies is to ensure that they are granted a full retinue of exclusive rights to reproduce or adapt another idea or product . Bibliography1 ) Starfield B , Shi L . The Medical groundwork , Access to Care , and Insurance A Review of depict . Pediatrics . 2004 113 (5 Supple :1493-982 ) Larson EB . medical specialty as a duty - Back to Basics : Preserving the Physician-Patient Relationship in a challenge Medical Marketplace Amer J of Med . 2003 114 :168-723 ) Grumbach K , Bodenheimer T . A Primary Care Home for Americans : Putting the House in . JAMA . 2002 288 : 889-893 citing Murphy J , Chang H Montgomery JE , Rogers WH , Safran DG . The attribute of Physician-Patient Relationships : Patients Experiences , 1996-1999 . J Fam Pract 2001 50 :123-294 ) Pathman DE , Konrad TR , Williams ES , Scheckler WE , Linzer M , Douglas J . locomote Satisfaction Study Group . 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