Victoria’s Secret And Global Marketing

capital of Seychelles s Secret MarketingAs the Chief Marketing Officer of the capital of Seychelles s Secret brand , there ar a itemise of different countries in different parts of the globe that I would consider full(a) options for the capital of Seychelles s Secret brand . runner completelyow me to preemptively state that in all situations I am speaking however of the larger metropolitan areas , and not in the rural areas or medium-sized cities . The start of this marketing campaign and submission the brand would occur only in the largest cities , giving it a higher chance of success internationalistly and also adding to the evoke of being hard-to-get (following the suit of other major actors that only clear(p) stores in the trendiest , high-pro cities which increases demand due to the perception of exclusivityOne market I would aggressively pursue is the untapped European market the carriage hub of the rest of the world . In a oecumenical smell out , I believe that European countries would be ideal for the Victoria s Secret brand because this brand has very much in common with European innovations and fashion trends , borrowing heavily from their European counterparts as well as offering a corking deal of European designers exclusively through their brand (such as Chantall Thomas , a well-known capital of Franceian lingerie designer . Victoria s Secret is trendy , cutting-edge , and markets itself in a high-pro way . It has all the flashiness of the big European design houses , as well as sharing the same sensibilities . The European market has built-in success it is almost ridiculous that this extension has not been tapped yet . All that being said , the ad hoc countries I would target are France , Germany , Italy , and SpainIn choosing these countries , I took a derive of factors into consideration .

I looked at sparing strength , region of middle-higher class to lower-class , as well as their general positioning in the fashion industry - which cities would make good targets for launching an internationally recognizable fashion-forward brand to a people that hasn t yet experienced it . The best cities to do this in are the cities whose names are synonymous with cutting-edge exclusive , international fashion (high-end , high-pro , high-demand Immediately the cities that come to mind are Paris , Milan , and Madrid the three biggest fashion capitals in the world . In these cities , the customers are already there , and they are there specifically for the hottest new fashions . All the Victoria s Secret brand has to do to attract clients in these cities is be thereI also looked at economic prosperity because lingerie is a luxury item it is not a necessity . With prices for panties averaging 8 per pair and bras about 35 each (for their basic styles , with the majority of stores focusing heavily on specialty items as opposed to basic , plain styles , the Victoria s Secret brand does not necessarily appeal to consumers of all socio-economic classes . The European launch would have to occur not only in cities with a large fashion draw , only when also in cities where there is economic prosperity . wherefore the reason I...If you want to get a full essay, hostel it on our website: Ordercustompaper.com

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