Fiat Case Study

Organization| :| Fiat India express mail, Premier Automobiles| Industry| :| Automobile & antiophthalmic factor in; Automotive| Countries| :| India| Abstract: The case explores reasons for the poor performance of the Italian automobile company Fiat in India. It examines in level the companys efforts to make its Uno and Siena cars a achievement. The case also takes a assume at the changes made by the company for ensuring the conquest of its upstart(prenominal) car, the Palio, launched in September 2001. The case is so structured as to enable students to visualize how certain mistakes on the marketing, product increase and the strategic alliance fronts resulted in Fiats poor performance over the years in the Indian car market. The students should also see to it the rationale behind the measures taken by the company for ensuring the achiever of the Palio. The case is aimed at MBA/PGDBA students, and is intended to be a discerp of the Business Strategy curriculum .| | Issues: » Entry of Fiat into India, Failure of Uno and Sienna, bound of Palio, Problems in Joint Venture between Fiat & axerophthol; PAL The Launch of Palio In September 2001, Fiat India Automobiles Limited (Fiat) held a lavish function in the Indian coastal postulate of Goa.

The function, featuring performances by spark advance(a) Indian musicians Louis Banks and Sivamani, who had composed music peculiarly for this event, was held to celebrate the launch of Fiats much-awaited car, the Palio. Designed by well- hold outn Italian automobile designer Giorgetto Giugiaro,1 the Palio was already a huge victor in co untries like Brazil and Argentina. The me! dia termed the high-profile launch of Palio, backed by a Rs 120 million endorsement deal with leading Indian cricket player Sachin Tendulkar (Tendulkar), as a severe attempt by the Italian automobile giant to record itself as a serious contender in the Indian car market. The Palio was expected to boost the companys sales, which had been declining for the past few years. know as the Fiat Groups...If you want to get a respectable essay, order it on our website: OrderCustomPaper.com

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