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A novels congregation or inspire throng is a media event in which newsmakers invite journalists to memorize them speak and, most often, ask questions. A joint drive assemblage instead is held between two or more talking sides. interpretation of Press ConferenceA meeting organized for the purposes of distributing information to the media and reply questions from newspersons. Normally the put right conference is led by the companys executive management or their appointed crush liaison. Given the medias limited resources, it may be severe to attract major media maintenance to a press conference unless the company has a truly quaint or newsworthy announcement to share. Press conferences evoke also be issued in response to addressing public traffic issues. Have you ever moody on the news and seen a person speaking to members of the press to the highest degree a new product, a new player just sign to your home team or the president announcing a new indemnity? Maybe you s aw Michael Vick apologize to fans and dog lovers after he pleaded disgraced to the dogfighting charges brought against him. If so, then youve seen a press conference in action. A press conference is a staged public relations event in which an organization or individual presents information to members of the mass media.Along with the press release, public relations professionals use press conferences to draw media attention to a potential story. Press conferences are typically used for political promotes, emergencies and promotional purposes, such(prenominal) as the launch of a new product. Presidents have been use press conferences since the Wilson administration to alert the country to their stance on issues or to calm public fears. Political activists patronage press conferences to state depression on proposed legislation, and digestdidates use them to communicate their stance on important issues. emergency brake press conferences are held in response to a crisis or disaste r.During the airstream of Hurri do-nothinge Katrina, the mayor of New Orleans, the governor of Louisiana and the president all held septuple press conferences to keep the country abreast of events that occurred, as well as the steps being taken to resolve the situation. Emergency press conferences see a dual role as both public suffice and public relations, since those responsible for the crisis can use the press conference to notice public trust. Promotional press conferences are among the most common. Public relations professionals use press conferences to make important announcements to gain coverage in papers, magazines, blogs and on TV news broadcasts. Reasons to hold a press conference include* Introducing a new product* Revealing a new scientific breakthrough* Unveiling a new advertising campaign* Announcing a charity event with a featured celebrity* getting a new player on a sports team* cathartic company financial statementsPromotional press conferences offer severa l advantages, such as the ability to reach all media outlets at the same m while controlling the message. A press conference also can build excitement or anticipation about an event. Press conferences can waste time and gold if the story isnt newsworthy or the press conference is poorly organized and executed. In this HowStuffWorks article, were sledding to explain the ins and outs of planning a press conference, walk you through the chance on steps, and then explore the emerging trend of Web conferences.Planning a Press ConferenceStep One Choosing a Story non every news or event announcement deserves its own press conference. Press conferences require journalists to travel and set aside time from their agile schedules, so they should be reserved only for stories that are compelling and newsworthy. For a story to be newsworthy, it should satisfy one or more of the pursuit five requirements* Timing Its happening right now * consequence Its affecting a lot of people, especial ly the target auditory modality * Proximity Its happening locally or to people with whom the audience relates * Prominence Its happening to a famous person or organization * Human Interest Its emotional, such as homeless pets or children living with cancer. * A dramatic pickle that adds to the story * unshak commensurate visuals and good photographic opportunities * Having all the key players in one location to make statements and answer questions * Opportunity for individual, post-press conference interviewswith key playersStep dickens Choosing a Time and LocationJournalists work under tight deadlines. If you hold a press conference too close to when a reporter must file his story, he wont be able to attend. Its important to research the deadlines of local journalists and plan accordingly. Avoid Mon age and Fridays, because these days are likely to be the busiest for journalists. Mornings are always preferable, since it gives daily newspaper and broadcast journalists more time to write their story. A press conference location is equally important for attracting journalists and serving their professional needs.On-location press conferences can add a dramatic, visual backdrop for an announcement. For example, if a company is donating money to clean a local river, it could hold the press conference at a scenic spot next to the water. Some locations make it difficult to meet the technical and logistical requirements of the media. Some of these are * Having enough place for important people and media, including room for large TV production trucks * approachability of a stage, podium and audiovisual aids to present information * competent seating for journalists and guests* Enough electrical outlets to plug in computers, cameras and audiovisual equipment * sizeable room for TV cameras to set up their shots perhaps on a raised platform in back * A mult-box that allows media to receive exact audio feeds from one microphone To meet these requirements, it s sometimeseasier to hold press conferences in dedicated conference rooms, either at an organizations headquarters, a hotel or in a local press social club