J,crew in Syracuse Destiny USA Case Study Example | Topics and Well Written Essays - 1000 words

J,crew in siege of Syracuse Destiny USA - Case Study Exampleorty-eight thousand three hundred and forty seven in the primary avocation area and ninety six thousand eight hundred and xciv in the secondary trade area. The projection for the store by 2015 is to reach sixty thousand households in the primary trade area and one hundred and ten thousand households in the secondary trade area.In 2010, the median age was 32.8 and 36.7 respectively for the primary trade area and secondary trade area. With an ordinary age been 32.1 and 35.49 as the primary trade area and secondary trade area respectively. By utilize the worlds best craftsmen and fabric mills, J. Crew offers a distinctive line of luxury modus vivendi clothing. Most of its shoppers are women and often visit the store for its cashmere sweaters.Offering of quality products and services that the stores competitors do non offer gives the store an advantage (Chevalier & Gutsatz, 2012). With strategies put in place to overcome t he lower prices the competitors have, for instance by ensuring that the store has a wider selection the consumer can pick from. The store went an extra mile of doing market seek that constituted of a consumer study where there was an inquiry of what the customers preferred. Other factors were, the most affordable and favorable prices, what they value most regarding products and services provided, as well as what they valued least about the stores business.Through the inquiry, the store managed to know what exactly it is the consumers anticipated having. The store management shopped in their competitors store and go through their customer service first hand (Chevalier & Gutsatz, 2012). They spoke to a few shoppers and were interested in acute what the shoppers liked and disliked about their competitors store. This gave them a chance of improving on their customer service and running(a) on the likes, dislikes that their competitors had. The store dared to be different and focused on a narrow but remunerative niche rather than possess a