John Berger

As the ability client seems at the ad s/he understands that those who can afford Rolls Royces and beautiful homes use this product or service and that having it'll make him/her more like these people.

Kruger uses her advertising and marketing strategy from the black and white photographic works from the red banners. During the piece featuring the text "Your physique is really a battleground," the words are transposed on the black-and-white photograph with the face of a white woman wearing heavy makeup. The picture is split down the middle and also the appropriate side on the piece is really a bad image. The viewer automatically begins to relate the text for the image, possibly even just before wondering why the image is split. The immediate question is, in what way is really a woman's body a battleground? It could refer to battles more than abortion, to commercial companies that desire to sell her a lot more makeup, to the objectification of women in art and promotion imagery, or towards feminist movement's aim of reclaiming women's lives for themselves. It could even refer to disease or to men's struggles to achieve her attention and her body.

Kruger has said that her jobs is "about a free-floating terrain of desire and pain" and in works just like this, as the quite a few feasible meanings are listed.

At times, however, Kruger and Berger attain similar ends with different means. In his book, for example, Berger includes three European paintings in the seventeenth and eighteenth centuries where black men and women are represented. At the top in the article (117) are portraits of wealthy white people, a Princess plus a Duke, accompanied by black infant servants. The clothing of both the subjects and their servants is each rich. The subordinate position with the Princess' attendant is clear in the way the servant seems up at her and also the simple fact that she rests her arm on his shoulder. The Duke's servant accompanies his master at hunting and holds the birds that he shoots. The lower portion with the article features a picture entitled A couple of Negroes, by Rembrandt. In this picture the men are dressed in some sort of European clothing and they are anonymous subjects instead of wealthy those who have paid to acquire their portraits painted. The man within the front seems thoughtfully off to 1 side, having a rather sad expression, and the man quickly behind him looks to sleep his head on the first man's shoulder--and has an both thoughtful, perhaps sad, expression.

She presents a pretty simple image and text that sounds like a clichT. That may be all. All reading 'into' this juxtaposition is done by the viewer. The several possible responses to the basic question of how a system is often a battleground show that the viewer is set free of charge by the implied question from the work. The viewer moves across unlimited possibilities and, depending on who s/he is, produces responses that involve pain or desire or some combination of the two. Kruger basically aids the viewer in searching at how s/he sees the world.

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