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Sunday, February 24, 2013

The Bodyshop

THE BODYSHOP

English cosmetic retailer The eubstance thieve has been arranged by a Brazilian court to pay more than than US$ 431,000 (£218,000) to settle elbow grease claims against it by three agent employees of its Fair Trade project in the Amazon Rainforest.

They claimed they had been below the belt dismissed and sued the company for buttocks wages and other financial considerations.

Ms Raimunda Gaya, acted as general cleaning helper for the Mebengokre Indians hospital at Redenção City in Pará state; Mr Paulo Miranda was hired as pilot who often ferried Dame Anita Roddick, the infract of the company, on her trips into the Amazon; Mr Saulo Petean acting as consultant for the Body Shop, lived with the Mebengokre* Indigenous Peoples from 1990-1996, before he was fired.

Since 1990 The Body Shop has retained a controversial commercial relationship with the Indians. The company provided the villages of Aukre, Kapot, Mekrangnoti and Pykany with logistic support and funding to produce Brazil nut vegetable oil and beaded wristbands handmade by the Mebengokre women to be sell in Body Shop stores worldwide.

In return, the Body Shop feature the Indians on its brochures, annual reports, and marketing promotions generating extensive media coverage.

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Dame Roddick, who sold her company to the LOréal Group in March, once called the enter Trade Not Aid. But a tote up of human rights groups have charged the company for disrupting the local finish and commercially exploiting the Indians, as relatively little money flowed back to the Mebengokre.

In 1996 the two Brazilian anthropologists, Iara Ferraz and Rubem Almeida, and an English sociologist Pat Stocker, fit by Body Shop, wrote a scathing 56-page report documenting the story of tensions between the Body Shop and the Mebengokre Indigenous Peoples.

The Body Shop had denied that Ms Gaya, Mr Miranda and Mr Petean had ever been employed by the company. It hired Mascaro & Nascimento Advocates, Brazils largest labor rights...If you want to get a full essay, order it on our website: Ordercustompaper.com



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