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Tuesday, February 26, 2013

Colgate Case Ppt

Case Study
Colgate-Palmolive Company
Colgate uses Cardiff TeleForm to streamline the creation of clinical research forms.
At Colgate-Palmolive, effective, accurate clinical research is essential for overbold dental consonant product development. For many years, the Colgate Technology Center in Piscataway, impertinent Jersey, tolerated its limited and rigid OMR document processing system because the account of clinical trials and participants using the system remained relatively small. Colgate used a third-party vendor to create its OMR forms, which meant it had little opportunity to adapt and refine the design. After the data was collected from the dentists, Colgate would have the forms neat by a university-based OMR scan system, which also meant little swear over how the data was interpreted. The process was expensive and time-consuming, but thither was little impetus to change until Colgate developed a new global focus that involved a significant accession in OMR-based clinical activity. Suddenly, Colgate found itself with several ongoing short circuit and long-term clinical studies involving dentists from around the world working with from unitary hundred fifty to 4,000 patients and submitting tens of thousands of forms. Colgate selected Cardiff® TeleForm® along with a Kodak DS 3500 scanner.

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Once the forms are certain from the dentists, they are scanned and read, and the extracted data is automatically exported to Microsoft Access. For Colgate, the most attractive shoot a line of TeleForm is the ability to precisely control the look and feel of forms. By having this control in-house, a form that meets the specific needs of apiece study can be quickly developed.

Just as important, when TeleForm’s built-in functionality does not support a specific requirement, the system is flexible enough for Colgate to develop a workaround. For example, on one specific 8½” x 11” form that contained over 700 bubbles, Colgate required the value to appear in...If you want to get a full essay, order it on our website: Ordercustompaper.com



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